GN Member Roman Tsunder Featured in "3 Steps to Sustainable Cause Marketing" Article
March 23rd, 2010 - 1:13pm
Filed under Economy
Two weeks ago I interviewed Doug Akin of Mr. Youth, but after my recent interview with Roman Tsunder (1010 Youth Nominee) I believe that the title of Mr. Youth is truly his. Roman is the Founder and President of Access 360 Media, a next generation of Out-of-Home Media platform, delivering digital content and advertising programming to engaged audiences through both digital and non-traditional media. However, in addition to his work with Access 360 Media, Roman spearheads the Alliance for Youth Movements (AYM) and the PTTOW! Summit. AYM is a non-profit organization dedicated to identifying, connecting, and supporting digital activists from around the world and PTTOW! is an invite only, intimate, Allen & Co type gathering focused on the young adult market (p14-34) bringing together select CEO's, CMO's, Heads of Product and Industry Icons. Emigrating from Russia to the United States when he was 5 years old, Roman understands and believes in the power of role models and mentors in youth activism and his ongoing mission is a clear depiction of that.
In this episode of mobileYouth TV, I talk with Roman on how brands can successfully incorporate social causes into their marketing initiatives.View video.
Source - Mobileyouth.org
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