Secrets of Strategic Messaging--And How You Can Apply These Lessons to Your Business (GNOC)
August 18, 2010, 6:00pm
Summary:
The ability to speak and communicate effectively is an essential tool in the business world, Rich Thau, a communications expert, whose clients include politicians and CEO’s, gave a power point presentation titled “Secrets of Strategic Messaging: You Can Apply to Your Business.” In his presentation he reviewed his own research and covered his “Seven Secrets to Communicate Better.” These tips included: framing issues in terms of morals and values, using small numbers and basic math, and speaking in language that is easy to understand (no complicated, industry specific jargon. Thau also discussed why it is so difficult for a modern president to maintain popularity throughout their entire term. He attributed this to the media, and how quickly information can be distorted and shared around the world.