A Discussion with Harvard Business School Writer, Combat Veteran and former Intelligence Officer, Jake Cusack (GNOC)

November 17, 2011, 6:00pm

Summary:

The global business climate is one that is closely monitored and covered in the media, but it doesn’t stop there – business in war torn areas is developing and booming. Former Intelligence Officer, and Iraq and Afghanistan combat veteran, Jake Cusack, visited with Gen Next Members in Orange County to discuss how the defense and intelligence communities can learn from the successes of the private sector, and what the U.S. needs to improve in that area.

Detail:

Here are the key takeaways:

• What feels effective and what is effective are often two different things. Typically the actions that are less flashy, such as negotiations and behind the scenes operations make the biggest impact
• Businessmen and military personnel alike should attempt to see international endeavors from a local perspective
• Business development can take place in turmoil, if the proper incentives are in place. People respond to economic incentive in rational ways all over the world - one just has to find out what the incentives are